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Word of Mouse: The Marketing Power of Collaborative Filtering Pdf

Download Word of Mouse: The Marketing Power of Collaborative Filtering Pdf

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Book Description:

On the vanguard of the Net revolution are two laptop scientists from Minnesota who’re pioneers of Collaborative Filtering (CF). CF is a technology that allows firms to know their customers and in flip sell merchandise, gadgets, and suppliers with distinctive success. To verify CF, John Riedl and Joseph Konstan constructed two Net sites, MovieLens and GroupLens, that allowed users to customize their preferences for movies and knowledge. The outcomes have been astounding — MovieLens demonstrated excellent accuracy, nearly ensuring that the recommendation would present fulfilling. In "Word of Mouse," the authors analyze dozens of firms from Biggest Buy to Amazon to TiVo — and current what these firms are doing correct — and what they’re doing incorrect. Riedl and Konstan map out a broad range of strategies that firms could make use of to spice up revenue, customer loyalty, and satisfaction.




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