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What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It Pdf

Download What Stays in Vegas: The World of Personal Data—Lifeblood of Big Business—and the End of Privacy as We Know It Pdf

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Book Description:

The largest menace to privateness as we converse simply is not the NSA, nevertheless good-earlier American firms. Net giants, primary retailers, and totally different corporations are voraciously gathering data with little oversight from anyone.

In Las Vegas, no company is conscious of the value of data larger than Caesars Leisure. Many lots of of enthusiastic buyers pour by means of the ever-open doorways of their casinos. The secret to the company’s success lies in their one unequalled asset: they know their buyers intimately by monitoring the actions of the overwhelming majority of gamblers. They know exactly what video video games they want to play, what meals they show pride in for breakfast, as soon as they select to go to, who their favorite hostess could also be, and exactly recommendations on the best way to maintain them coming once more for additional.

Caesars’ dogged data-gathering methods have been so worthwhile that they’ve grown to turn into the world’s largest on line on line casino operator, and have impressed firms of every kind to ramp up their very personal data mining in the hopes of boosting their targeted promoting efforts. Some do this themselves. Some depend upon data brokers. Others clearly enter an moral gray zone that should make American consumers deeply uncomfortable.

We reside in an age when our personal information is harvested and aggregated whether or not or not we like it or not. And it is rising ever more durable for these corporations that choose to not work together in additional intrusive data gathering to compete with individuals who do. Tanner’s nicely timed warning resounds: Positive, there are numerous benefits to the free flow into of all this data, nevertheless there is a darkish, unregulated, and damaging netherworld as correctly.




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