What Matters Most in Internet Retailing – Journal Article

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Online retailing is far and away the fastest growing retail sector in the United States. The growth is being fed by two forces: (1) traditional retailers are getting their “Internet acts” together, and (2) “pure play” retailers are becoming increasingly innovative.

The authors studied two groups: online retailers selling popular-brand consumables for the home, such as laundry detergent, pet supplies and diapers (represented by Netgrocer.com and Diapers.com); and online retailers selling specialty items, including fashion eyeglasses and apparel for men (represented by WarbyParker.com and Bonobos.com). They came up with a set of findings that may have important implications not just for pure-play Internet retailers but for more traditional retailers, too.

Product Details

  • File Size: 1042 KB
  • Print Length: 13 pages
  • Publisher: MIT Sloan Management Review (October 1, 2012)
  • Publication Date: October 1, 2012
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B00ATCCFZW
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

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