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Web Analytics & Web Controlling: Webbasierte Business Intelligence zur Erfolgssicherung (Edition TDWI) (German Edition) Pdf

Download Web Analytics & Web Controlling: Webbasierte Business Intelligence zur Erfolgssicherung (Edition TDWI) (German Edition) Pdf

Download Web Analytics & Web Controlling: Webbasierte Business Intelligence zur Erfolgssicherung (Edition TDWI) (German Edition) Pdf in PDF and EPUB Formats for free. Web Analytics & Web Controlling: Webbasierte Business Intelligence zur Erfolgssicherung (Edition TDWI) (German Edition) Pdf Book is also available for Read Online, mobi, docx and mobile and kindle reading. Please use the link provided below to generate a unique download link which is valid for 24hrs. You must use the link before it will expire.

Book Description:

Das Controlling der digitalen Wertschöpfungskette gewinnt in der Informations- und Wissensgesellschaft an Bedeutung. Geeignete Instrumente der Business Intelligence helfen, die webbasierten Geschäftsziele zeitgerecht und in der geforderten Qualität zu erfüllen. Das Buch erläutert die wichtigsten Methoden für Web Analytics und Web Controlling. Es beschreibt konkrete Metriken und Kennzahlen für die Inhaltsnutzung und das Besucherverhalten. Der Leser erhält wertvolle Hilfestellung bei der Optimierung von Webplattformen, beim Onlinemarketing, Kundenbeziehungsmanagement sowie Web Controlling.




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