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Web Analytics Strategies for Information Professionals: A LITA Guide Pdf

Download Web Analytics Strategies for Information Professionals: A LITA Guide Pdf

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Book Description:

Whether or not or not you're gathering information for a division report or planning an web site redesign, fast entry to vital, actionable data is important. Farney and McHale address the distinctive needs of libraries educational mission with specific suggestion on how you need to use web analytics in a library setting. Clients are given clear explanations of terminology, a glossary for future reference and environment friendly communication concepts for reporting outcomes and recommending modifications or enhancements. Moreover included:

Eight examples of semi-custom-made and customised reporting
four case analysis displaying problem-specific functions
Suggestion on strategies to make use of tools similar to % Mobile and Google Analytics to complement one another




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