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Utopian Images and Narratives in Advertising: Dreams for Sale Pdf

Download Utopian Images and Narratives in Advertising: Dreams for Sale Pdf

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Book Description:

The analysis of selling and its treatment of utopian attraction enhance our understanding of customer custom. By wanting into the marketing web web page, we moreover look into consumers’ needs and the tactic by which these needs are reshaped and rechanneled by means of footage and narratives created solely for the goal of making a sale.

Utopian Images and Narratives in Selling: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a set of essays which acquire a variety of academicians from all types of disciplines along with sociology, psychology, literature, incredible arts, historic previous, religious analysis, communication, and media analysis. By the use of their expansive disciplinary expertise, the contributors ship distinctive insights to the analysis of the marketing web web page. The gathering’s cross-disciplinary investigation moreover examines gender footage and narratives which, in the marketing web web page, are incessantly associated to utopian fantasies. The analyses offered in Utopian Images and Narratives in Selling will attraction to any scholar or scholar engaged in mass media, communication, and the impact of selling and consumerism on individuals and cultures.




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