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Trovare clienti con Google: SEO + AdWords = Crescita Online (Web & marketing 2.0) (Italian Edition) Pdf

Download Trovare clienti con Google: SEO + AdWords = Crescita Online (Web & marketing 2.0) (Italian Edition) Pdf

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Book Description:

Da sempre trovano clienti con Google, sfruttando al meglio il potenziale del più grande motore di ricerca
al mondo attraverso un forte posizionamento nei risultati naturali (SEO) e a pagamento (AdWords). Oggi tutte le aziende di successo hanno capito che Google è il media pubblicitario più efficace ed efficiente per farsi conoscere dal consumatore e sviluppare il business sia localmente sia a livello internazionale.
Trovare clienti con Google svela i segreti dell’arte di farsi trovare in modo “naturale” e sponsorizzato, per ottenere conoscenza del model, nuovi contatti e vendite incrementali con l’obiettivo di generare nuovi clienti e vendite al costo più basso possibile.
Il testo, completamente aggiornato per questa seconda edizione, è frutto della passione e della grande esperienza internazionale dei due autori che, dal 1996, si occupano di marketing digitale negli USA e in Europa. Tutti i tecnicismi della materia sono presentati con un linguaggio semplice e accessibile che aiuterà a capire le logiche di indicizzazione ai piccoli imprenditori, ai marketing supervisor, PR, web company e a quanti realizzano spesso siti che, se invisibili su Google, nessuno visiterà mai.




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