The Seven Keys to Managing Strategic Accounts

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Market-confirmed strategies to generate aggressive profit by determining and all of the time taking excellent care of your biggest customers

The Seven Keys to Managing Strategic Accounts provides selection makers with a proactive program for profitably managing their largest, most vital customers–their strategic accounts. Drawing on the expertise of S4 Consulting, Inc., a primary-edge supplier of strategic account consulting, and Miller Heiman, a worldwide product sales teaching chief serving many Fortune 500companies, this how-to book reveals what variety of of in the meanwhile's market leaders have found to give consideration to their most worthwhile customers, avoiding or overcoming widespread errors sooner than they end up to be relationship-crippling disasters.

Placing its full give consideration to the design and implementation of worth-environment friendly strategic account administration packages, this palms on book provides: A world-class competency model for strategic account managers Strategies for making a program to deal with and develop "co-future" relationships Examples and situations from Honeywell, 3M,and totally different primary companies

Product Details

  • File Size: 1712 KB
  • Print Length: 256 pages
  • Publisher: McGraw-Hill Education; 1 edition (April 29, 2003)
  • Publication Date: April 29, 2003
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B00AE5YPDO
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

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