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The Rhetoric of Soft Power: Public Diplomacy in Global Contexts provides a comparative assessment of public diplomacy and strategic communication initiatives, in order to portray how Joseph Nye’s notion of “soft power” has translated into context-specific strategies of international influence. The book examines four cases – Japan, Venezuela, China, and the United States – to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.
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- File Size: 1187 KB
- Print Length: 309 pages
- Publisher: Lexington Books; 1 edition (November 15, 2011)
- Publication Date: November 15, 2011
- Sold by: Amazon Digital Services LLC
- Language: English
- ASIN: B0076MQGGC
- Text-to-Speech: Enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled
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