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This important addition to the acclaimed Portable MBA Collection accommodates an essential group of ideas and expertise in order to know the business setting together with a framework for making business selections. Demonstrates the way to assess financial information and apply this info to business forecasting and such issues as pricing product and whether or not to provoke a advertising marketing campaign. Options an financial software package which explains financial indicators, the Federal Reserve's position, overseas commerce and trade charges, find out how to analyze demand for a product and pricing value profit analysis. Consists of quite a few examples and case research.
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- Hardcover: 304 pages
- Publisher: Wiley; 1 edition (April 13, 1994)
- Language: English
- ISBN-10: 0471595268
- ISBN-13: 978-0471595267
- Product Dimensions: 7.2 x 1.1 x 10.3 inches
- Shipping Weight: 1.4 pounds
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