E-Book Review and Description:
How championing consumers led to ING Direct's revolutionary rise in the banking industry
In an industry dominated by big banks with little patience for their customers, ING Direct has always strived to be different-a rebel with a cause, if you will-and in doing so, they've become the most successful online banking venture in history.
The Orange Code recounts ING Direct's intriguing story, explaining the philosophy of its founder Arkadi Kuhlmann-who believes in the power of individuals to control their financial destiny-and his long-running partnership with Bruce Philp, the branding consultant who helped him make ING Direct a cause to its own people and a household name across North America. Discusses the unconventional approach to business strategy, leadership, and management that built ING Direct Written by the company's CEO, Arkadi Kuhlmann, the driving force behind this unique company and its approach and Bruce Philp, the branding expert who has worked with some of the world's most well-known and valuable brands Reveals how the cause of personal financial empowerment has made everyone a winner in the ING Direct story
The level of success achieved by ING Direct holds some important lessons and offers some much-needed inspiration to a business world that could use a little of both right now.
Practical Tips For A Improve Ebook Reading Experience
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Many of the times, it has been felt that the readers, who are utilizing the eBooks for first time, happen to truly have a tough time before becoming used to them. Mostly, it occurs when the brand new readers cease using the eBooks as they're not able to use all of them with the appropriate and effective fashion of reading these books. There present variety of reasons behind it due to which the readers quit reading the eBooks at their first most attempt to utilize them. Nevertheless, there exist some techniques that may help the readers to truly have a good and effective reading encounter.
Someone ought to correct the appropriate brightness of screen before reading the eBook. It's a most common problem that most of the folks usually tolerate while using an eBook. Due to this they suffer from eye sores and headaches. The very best alternative to overcome this severe problem would be to reduce the brightness of the screens of eBook by making specific changes in the settings. You can even adjust the brightness of display depending on the type of system you're utilizing as there exists lot of the ways to correct the brightness. It is proposed to keep the brightness to possible minimal level as this will help you to increase the time that you can spend in reading and give you great comfort onto your eyes while reading.
A good eBook reader should be installed. It will be useful to really have a good eBook reader to be able to have a good reading experience and high quality eBook display. You may also use complimentary software that can provide the readers with many functions to the reader than simply a simple platform to read the desired eBooks. You can even save all your eBooks in the library that's additionally supplied to the user by the software program and have a great display of all your eBooks as well as access them by identifying them from their special cover. Apart from offering a place to save all your precious eBooks, the eBook reader software even offer you a large number of characteristics to be able to enhance your eBook reading experience than the traditional paper books. You can also enhance your eBook reading experience with help of alternatives supplied by the software program such as the font size, full screen mode, the certain variety of pages that need to be shown at once and also change the colour of the backdrop.
You must not use the eBook constantly for several hours without rests. You must take appropriate breaks after specific intervals while reading. Most of the times we forget that we are supposed to take breaks while we're coping with anything on the computer screen and are engrossed in reading the content on screen. Nonetheless, this will not mean that you need to step away from the computer screen every now and then. Constant reading your eBook on the computer screen for a long time without taking any rest can cause you headache, cause your neck pain and suffer from eye sores and in addition cause night blindness. So, it is necessary to provide your eyes rest for a little while by taking breaks after particular time intervals. This will help you to prevent the problems that otherwise you may face while reading an eBook continuously.
While reading the eBooks, you must favor to read big text. Generally, you will see the text of the eBook will be in medium size. It is suggested to read the eBook with big text. So, boost the size of the text of the eBook while reading it at the screen. Although this may mean you will have less text on every page and greater amount of page turning, you will manage to read your wanted eBook with great convenience and have a good reading experience with better eBook screen.
It is proposed that never use eBook reader in full screen mode. It is recommended not to go for reading the eBook in full-screen mode. While it might appear simple to read with full-screen without turning the page of the eBook fairly often, it set lot of pressure in your eyes while reading in this mode. Consistently favor to read the eBook in exactly the same length that would be similar to the printed book. This really is so, because your eyes are used to the length of the printed book and it would be comfortable that you read in the same manner. Test out various shapes or sizes until you find one with which you will be comfortable to read eBook.
By using different techniques of page turn you can also enhance your eBook encounter. It's possible for you to try many ways to turn the pages of eBook to enhance your reading experience. Check out whether you can turn the page with some arrow keys or click a specific portion of the display, apart from using the mouse to manage everything. Prefer to make us of arrow keys if you are leaning forward. Attempt to use the mouse if you are comfortable sitting back. Lesser the movement you have to make while reading the eBook better is going to be your reading experience.
Technical dilemmas One difficulty on eBook readers with LCD screens is that it is not going to take long before you strain your eyes from reading. To help avoid this, you can use the “white on black” characteristic of your iPad or similar features to other eBook readers. This will definitely help make reading easier.
By using every one of these effective techniques, you can definitely enhance your eBook reading experience to an excellent extent. These tips will help you not only to prevent particular dangers that you may face while reading eBook regularly but also facilitate you to take pleasure in the reading experience with great comfort.