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This amount fills a distinct segment inside the current literature and proposes an interdisciplinary and multicultural comparative technique to the impact of Hallyu worldwide. The contributors analyze the spread of South Korean widespread merchandise from completely totally different views (trendy custom, sociology, anthropology, linguistics) and from completely totally different geographical locations (Asia, Europe, North America, and South America). The contributors come from a spread of nations (UK, Japan, Argentina, Poland, Bulgaria, Czech Republic, Indonesia, USA, Romania). The amount is cut up into three sections and twelve chapters that each ship a model new perspective on the first matter. This emphasizes the impact of Hallyu and attracts precise and imaginary “maps” of the export of South Korean cultural merchandise. Starting from the theoretical backgrounds offered by the prevailing literature, each chapter presents the impact of Hallyu in a selected nation. This utilized character does not exclude transnational comparisons or essential interrogations in regards to the future enchancment of the phenomenon.
All authors are speaking about their very personal, native cultures. This inside perspective offers an needed value to the understanding of the impact of a singular custom on the “nationwide” custom of each respective nation. The contributions to this amount illustrate the “globalization” of the cultural merchandise of Hallyu and current the numerous faces of Hallyu throughout the world.
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