Fantasy sport has develop to be large enterprise. Present estimates advocate that there as many as 33 million fantasy sport people in the US alone, spending $3bn yearly, with many lots of of hundreds additional throughout the world. That’s the main in-depth analysis of fantasy sport as a cultural and social phenomenon and an enormous and rising factor of the fashionable sports activities actions monetary system.
This book presents an abstract of the historic previous of fantasy sport and its shut connection to enhancements in sports activities actions media. Drawing on in depth empirical evaluation, it presents an analysis of the demographics of fantasy sport, the motivations of fantasy sport gamers and their significance as heavy buyers of sport media and as extraordinarily-followers. It moreover attracts cross-cultural comparisons between fantasy sport gamers in the US, UK, Europe and previous.
The Fantasy Sport Enterprise examines the essential factor business and media stakeholders in the manufacturing and enchancment of fantasy sport, and elements to new directions for the fantasy sport business within fashionable sport enterprise. It is subsequently, fascinating learning for any scholar, scholar or expert with an curiosity in sports activities actions media, sports activities actions enterprise, fandom, the connection between sport and society, or cultural analysis.
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