E-Book Review and Description:
Amazon Price: N/A (as of June 6, 2017 1:32 am –
Today the hottest new area of marketing is Customer Relationship Management (CRM) — the discipline of identifying, attracting, and retaining a company¹s most valuable customers. Drawing upon more than ten years of testing, tryout, and implementation in hundreds of companies, CRM expert Jay Curry, and his Internet-expert son, Adam Curry, have written a clear, step-by-step guide to profiting from this exploding movement, with strategies that are aimed at the small and medium-sized business owners who need them most.
Jay Curry explains how CRM can help managers boost profits by implementing a customer-focused strategy. Using easy-to-understand graphics, he introduces the customer pyramid — segmented as "Top," "Big," "Medium," and "Small" — to help the reader visualize, analyze, and improve customer profitability. Success comes to those who follow this three-step Customer Marketing Strategy: (1) get new customers into your pyramid; (2) move customers higher into your pyramid; (3) keep the customers in the pyramid. Combining practical how-to directives with vital CRM reference information, the book includes a case study, "InterTech," that allows readers to see customer-focused strategy in action.
The final third of this practical, easy-to-read book is devoted to the Internet. Here Adam Curry introduces the "Permission Pyramid" and the "e-Customer Marketing Pyramid" to explain the nature of "virtual customer relationships" and how to use them to create, keep, and upgrade customers. This section includes mini-cases and tips to help managers use the Internet to complement current marketing and sales activities and ends with guidelines to test out the new paradigms of e-commerce.
Throughout The Customer Marketing Method, the emphasis is always on practical steps to "make it happen." It is essential and timely reading for owners of small and medium-sized businesses as well as managers of small business units within larger firms.
- File Size: 9899 KB
- Print Length: 256 pages
- Publisher: Free Press (January 18, 2002)
- Publication Date: January 18, 2002
- Sold by: Simon and Schuster Digital Sales Inc
- Language: English
- ASIN: B002RE3RN4
- Text-to-Speech: Not enabled
- X-Ray: Not Enabled
- Word Wise: Enabled
- Lending: Not Enabled
- Enhanced Typesetting: Enabled
Excellent Tips For A Best Ebook Reading
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Many of the times, it has been believed that the readers, who are utilizing the eBooks for first time, happen to have a tough time before becoming used to them. Most often, it happens when the new readers discontinue utilizing the eBooks as they're unable to use all of them with the appropriate and effectual fashion of reading these books. There present number of motives behind it due to which the readers quit reading the eBooks at their first most attempt to make use of them. Nonetheless, there exist some techniques that could help the readers to have a good and powerful reading encounter.
Someone should fix the correct brightness of display before reading the eBook. It's a most common problem that the majority of the individuals usually bear while using an eBook. As a result of this they have problems with eye sores and headaches. The very best solution to overcome this serious issue would be to reduce the brightness of the screens of eBook by making specific changes in the settings. You may also adjust the brightness of display determined by the type of system you're utilizing as there exists lot of the means to correct the brightness. It is proposed to keep the brightness to possible minimal level as this can help you to increase the time that you can spend in reading and provide you great comfort onto your eyes while reading.
A good eBook reader should be installed. It'll be useful to really have a great eBook reader in order to really have a great reading experience and high quality eBook display. You can also make use of free software that can provide the readers with many functions to the reader than just an easy platform to read the desirable eBooks. You can also save all your eBooks in the library that is also provided to the user by the software program and have an excellent display of all your eBooks as well as access them by identifying them from their specific cover. Besides offering a place to save all your valuable eBooks, the eBook reader software even offer you a great number of attributes as a way to boost your eBook reading experience compared to the conventional paper books. You may also enhance your eBook reading experience with help of options furnished by the software program such as the font size, full screen mode, the certain number of pages that need to be displayed at once and also change the color of the backdrop.
You shouldn't use the eBook constantly for a lot of hours without breaks. You must take appropriate breaks after specific intervals while reading. Most of the times we forget that we're designed to take breaks while we're dealing with anything on the computer screen and are engrossed in reading the content on screen. However, this will not mean that you need to step away from the computer screen every now and then. Continuous reading your eBook on the computer screen for a long time without taking any break can cause you headache, cause your neck pain and suffer from eye sores and also cause night blindness. So, it is important to provide your eyes rest for some time by taking rests after particular time intervals. This will help you to prevent the problems that otherwise you may face while reading an eBook continuously.
While reading the eBooks, you need to favor to read huge text. Normally, you will realize the text of the eBook will be in moderate size. It's suggested to read the eBook with large text. So, raise the size of the text of the eBook while reading it at the display. Despite the fact that this will definitely mean you will have less text on every page and greater number of page turning, you will manage to read your desirable eBook with great convenience and have a good reading experience with better eBook display.
It's proposed that never use eBook reader in full screen mode. It is suggested not to go for reading the eBook in full screen mode. Though it might seem easy to read with full-screen without turning the page of the eBook fairly often, it put lot of stress in your eyes while reading in this mode. Constantly prefer to read the eBook in the same span that will be similar to the printed book. This really is so, because your eyes are used to the length of the printed book and it would be comfortable that you read in the same way. Test out different shapes or sizes until you find one with which you will be comfortable to read eBook.
By using different techniques of page turn you could additionally boost your eBook experience. You can try many methods to turn the pages of eBook to improve your reading experience. Check out whether you can turn the page with some arrow keys or click a certain part of the display, aside from utilizing the mouse to handle everything. Prefer to make us of arrow keys if you're leaning forwards. Attempt to use the mouse if you are comfy sitting back. Lesser the movement you have to make while reading the eBook better is going to be your reading experience.
Technical problems One issue on eBook readers with LCD screens is the fact that it is not going to take long before you strain your eyes from reading. To help avoid this, you should use the “white on black” attribute of your iPad or similar attributes to other eBook readers. This will definitely help to make reading easier.
By using all these powerful techniques, you can definitely enhance your eBook reading experience to a fantastic extent. These tips will help you not only to prevent certain hazards that you may face while reading eBook regularly but also ease you to enjoy the reading experience with great comfort.