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The Business of Champagne: A Delicate Balance (Routledge Studies of Gastronomy, Food and Drink) Pdf

Download The Business of Champagne: A Delicate Balance (Routledge Studies of Gastronomy, Food and Drink) Pdf

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Book Description:

The world of champagne offers a fascinating notion into the complexity of fashionable enterprise administration and promoting. Champagne is on the same time a wine, an expensive product and a regional mannequin – it is tied to the place from which it comes, and may be made nowhere else. It subsequently highlights a spread of traits which make it fascinating to the trendy enterprise world.

That’s the main book to provide a whole overview of one of the simplest ways by which champagne as a product is organized, managed and marketed and what its future prospects are. The book covers the entire differ of factors surrounding the administration of the champagne business by reviewing the current context of champagne (structural, monetary and approved), the place of ‘place’ (id and terroir and tourism), promoting the ‘fable’ of champagne (image and aggressive profit) and the administration of the business (accountability, people and the territorial mannequin). The book brings collectively principal academics and examines the champagne space from multidisciplinary views.

Analyzing the champagne space gives notion into a spread of administration, manufacturing-administration, branding and shopper-related factors and shall be of curiosity to school college students, researchers and academics enthusiastic about Gastronomy, Wine Studies, Tourism, Hospitality, Promoting and Business.




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