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The Art of Digital Branding Pdf

Download The Art of Digital Branding Pdf

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Book Description:

Right here’s the definitive information to constructing a Net presence that may improve income, enhance customer relations, and improve model loyalty. Writer Ian Cocoran, a digital model skilled, explains conventional branding and the way the identical rules may be utilized to Net sites, it doesn’t matter what the business. Chapters cowl the whole vary of site content material: colour schemes and menu codecs and the pivotal roles they play; incorporating necessities comparable to company historical past, careers, site maps, search engines like google, and FAQs; selecting one international portal versus nation-particular content material; encouraging and retaining visitors move; including depth to the Net expertise with audio, video, and animation; maximizing site performance for online purchasing or software updates; and rather more. Step into the digital age with skilled assist from The Art of Digital Branding.




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