Business breaks, radio spots, product placements, billboards, pop-up advertisements—we typically take without any consideration how a lot promoting surrounds us in our day by day lives. We might discover advertisements humorous, odd, and even disturbing, however we not often cease to think about their deeper which means or perform inside society.
What, precisely, does promoting do? How and why do advertisements affect us? How does the promoting business affect our media? These are just some of the various necessary questions addressed in The Advertising and Consumer Culture Reader—an incisive, provocative assortment that assembles twenty-seven of crucial scholarly writings on promoting and shopper tradition so far.
The basic and modern essays gathered right here discover the previous, current, and way forward for promoting—from the early days of print to the World Broad Net and past. These choices supply historic, sociological, essential, cultural, and political-financial lenses to discover a variety of subjects—from shopper activism to globalization to the position of advertisements within the political course of. Collectively, these key readings chart the previous, current, and way forward for promoting, whereas additionally analyzing the consequences of promoting and shopper tradition upon people, society, cultures, and the world at giant.
Designed to be used in programs, the gathering begins with a basic introduction that orients college students to considering critically about promoting and shopper tradition. Part and chapter introductions supply invaluable historic and important context, whereas assessment questions after every studying will spark classroom debates and problem college students’ understanding of key ideas.
- Paperback: 456 pages
- Publisher: Routledge; 1 edition (May 2, 2009)
- Language: English
- ISBN-10: 0415963303
- ISBN-13: 978-0415963305
- Product Dimensions: 7 x 1 x 10 inches
- Shipping Weight: 1.8 pounds