The 22 Immutable Laws of Branding

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This promoting primary has been expanded to include new commentary, new illustrations, and a bonus book: The eleven Immutable Laws of Net Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive textual content material on branding, pairing anecdotes about some of one of the most effective producers inside the world, like Rolex, Volvo, and Heineken, with the signature savvy of promoting gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The eleven Immutable Laws of Net Branding, this book proclaims that the one strategy to face out in in the mean time's market is to assemble your providers or merchandise proper right into a mannequin—and provides the step-by-step instructions you need to take motion.

The 22 Immutable Laws of Branding moreover tackles one of in all probability probably the most troublesome promoting points in the intervening time: branding on the Internet. The Rieses reveal the controversial and counterintuitive strategies and secrets and techniques and methods that every small and massive firms have used to find out web producers. The 22 Immutable Laws of Branding is the necessary primer on developing a class-dominating, world-class mannequin.

Product Details

  • File Size: 771 KB
  • Print Length: 272 pages
  • Publisher: HarperCollins e-books; 1st edition (October 6, 2009)
  • Publication Date: October 6, 2009
  • Sold by:  HarperCollins Publishers
  • Language: English
  • ISBN-10: 0060007737
  • ISBN-13: 978-0060007737
  • ASIN: B000FC10H0
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
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