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»Lesen Sie besser dieses Buch, bevor Sie jemand über den Tisch zieht. Wenn diese Angst nicht reicht, wird Gier vielleicht den Zweck erfüllen: Durch die Regeln dieses Buchs wird jede Net site eine Menge Geld machen, selbst wenn Sie nicht vollständig dem Bösen verfallen.«
Jakob Nielsen, Autor von »Designing Internet Usability« und »Mobile Usability«
»Aufschlussreich, lustig und spannend … Dieses Buch zeigt Ihnen, wie Sie schon ausgetrickst worden sind und, noch viel besser, wie Sie selbst andere Menschen dazu bringen, etwas zu tun – sei es zum Bösen oder (wenn es denn unbedingt sein muss) zum Guten.«
Bruce »Tog« Tognazzini, Mitinhaber der Nielsen Norman Group und ehemaliger Apple-Mitarbeiter Nr. sixty six
Erfolgreichere Net sites durch die Kunst der Verführung
Ihre Kunden sollen Ihre Net site lieben? Sich dort so richtig wohlfühlen – und dabei das tun, was Sie von ihnen möchten? In einer furiosen Mischung aus Psychologie, Promoting und Design zeigt Ihnen Chris Nodder, wie Sie das erreichen. Die einfach umzusetzenden Designmuster, die er Ihnen an die Hand gibt, bauen auf den kleinen Schwächen auf, die wir alle haben: Wir möchten dazugehören, uns nicht allzu sehr anstrengen, Schnäppchen machen, nicht Nein sagen müssen und vieles mehr. An unzähligen Beispielen aus allen Schlupfwinkeln des Internets lernen Sie, wie Sie die Usability Ihrer Net site verbessern, indem Sie
diese Schwächen berücksichtigen – oder wie Sie Ihre Kunden dadurch verleiten können. Der Erfolg ist Ihnen in jedem Fall sicher, es liegt moreover an Ihnen: Wie werden Sie Ihr neues Wissen einsetzen? Zum Guten oder zum Bösen?
Stolz: Den Wunsch nach Zugehörigkeit nutzen
Trägheit: Verhalten durch Auswahlhilfen lenken
Völlerei: Mit Belohnungen arbeiten
Zorn: Ärger vermeiden und entschärfen
Neid: Begehrlichkeiten wecken
Lust: Sympathie erzeugen und erhalten
Gier: Gewünschtes Verhalten bestärken
Effective Tips For A Improve Ebook Reading Experience
Most of the times, it has been felt that the readers, who are utilizing the eBooks for first time, happen to truly have a demanding time before becoming used to them. Most often, it happens when the brand new readers discontinue using the eBooks as they're not able to use them with the appropriate and effectual fashion of reading these books. There present number of motives behind it due to which the readers quit reading the eBooks at their first most attempt to use them. Nonetheless, there exist some techniques that could help the readers to have a good and effective reading experience.
Someone ought to adjust the appropriate brightness of screen before reading the eBook. It is a most common issue that most of the people generally tolerate while using an eBook. Because of this they suffer with eye sores and headaches. The best option to overcome this serious problem is to reduce the brightness of the displays of eBook by making particular changes in the settings. You may also adjust the brightness of screen determined by the kind of system you're utilizing as there exists lot of the approaches to adjust the brightness. It is proposed to keep the brightness to possible minimal amount as this will help you to increase the time you could spend in reading and provide you great comfort onto your eyes while reading.
A great eBook reader should be installed. It will be useful to really have a great eBook reader to be able to have a great reading experience and high quality eBook display. You may also use free software that could provide the readers that have many functions to the reader than only an easy platform to read the desired eBooks. You can even save all your eBooks in the library that is additionally supplied to the user by the software program and have a superb display of all your eBooks as well as get them by identifying them from their special cover. Besides offering a place to save all your precious eBooks, the eBook reader software even give you a great number of features as a way to improve your eBook reading experience in relation to the traditional paper books. You can also improve your eBook reading encounter with help of choices furnished by the software program like the font size, full display mode, the particular number of pages that need to be shown at once and also alter the color of the background.
You ought not make use of the eBook consistently for a lot of hours without breaks. You need to take proper breaks after specific intervals while reading. Most of the times we forget that we are designed to take rests while we're coping with anything on the computer screen and are engrossed in reading the content on screen. However, this does not mean that you need to step away from the computer screen every now and then. Continuous reading your eBook on the computer screen for a long time without taking any rest can cause you headache, cause your neck pain and suffer with eye sores and also cause night blindness. So, it is necessary to provide your eyes rest for a while by taking rests after particular time intervals. This can help you to prevent the problems that otherwise you may face while reading an eBook always.
While reading the eBooks, you must prefer to read enormous text. Usually, you'll note that the text of the eBook will be in medium size. It is proposed to read the eBook with enormous text. So, increase the size of the text of the eBook while reading it on the monitor. Even though this will definitely mean that you will have less text on every page and greater number of page turning, you will have the ability to read your wanted eBook with great convenience and have a good reading experience with better eBook screen. It's suggested that never use eBook reader in full screen mode. It is recommended not to go for reading the eBook in full-screen mode. Though it may appear easy to read with full screen without turning the page of the eBook quite often, it set lot of strain in your eyes while reading in this mode. Consistently favor to read the eBook in the same length that will be similar to the printed book. This is so, because your eyes are used to the length of the printed book and it would be comfortable for you to read in exactly the same manner. Try different shapes or sizes until you find one with which you'll be comfortable to read eBook.
By using different techniques of page turn you can additionally improve your eBook encounter. You can try many strategies to turn the pages of eBook to improve your reading experience. Check out whether you can turn the page with some arrow keys or click a specific portion of the display, apart from using the mouse to manage everything. Favor to make us of arrow keys if you're leaning forwards. Attempt to use the mouse if you are comfy sitting back. Lesser the movement you must make while reading the eBook better will be your reading experience.
Specialized problems One problem on eBook readers with LCD screens is that it WOn't take long before you strain your eyes from reading. To help avoid this, you need to use the “white on black” characteristic of your iPad or similar characteristics to other eBook readers. This will help to make reading easier.
By using each one of these effective techniques, you can surely enhance your eBook reading experience to an excellent extent. This advice will help you not only to prevent specific dangers which you may face while reading eBook consistently but also facilitate you to take pleasure in the reading experience with great comfort.