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Teuflisch gutes Webdesign: Wie Sie Ihre Kunden in Versuchung führen (German Edition) Pdf

Download Teuflisch gutes Webdesign: Wie Sie Ihre Kunden in Versuchung führen (German Edition) Pdf

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Book Description:

»Lesen Sie besser dieses Buch, bevor Sie jemand über den Tisch zieht. Wenn diese Angst nicht reicht, wird Gier vielleicht den Zweck erfüllen: Durch die Regeln dieses Buchs wird jede Net site eine Menge Geld machen, selbst wenn Sie nicht vollständig dem Bösen verfallen.«

Jakob Nielsen, Autor von »Designing Internet Usability« und »Mobile Usability«

»Aufschlussreich, lustig und spannend … Dieses Buch zeigt Ihnen, wie Sie schon ausgetrickst worden sind und, noch viel besser, wie Sie selbst andere Menschen dazu bringen, etwas zu tun – sei es zum Bösen oder (wenn es denn unbedingt sein muss) zum Guten.«

Bruce »Tog« Tognazzini, Mitinhaber der Nielsen Norman Group und ehemaliger Apple-Mitarbeiter Nr. sixty six

Erfolgreichere Net sites durch die Kunst der Verführung

Ihre Kunden sollen Ihre Net site lieben? Sich dort so richtig wohlfühlen – und dabei das tun, was Sie von ihnen möchten? In einer furiosen Mischung aus Psychologie, Promoting und Design zeigt Ihnen Chris Nodder, wie Sie das erreichen. Die einfach umzusetzenden Designmuster, die er Ihnen an die Hand gibt, bauen auf den kleinen Schwächen auf, die wir alle haben: Wir möchten dazugehören, uns nicht allzu sehr anstrengen, Schnäppchen machen, nicht Nein sagen müssen und vieles mehr. An unzähligen Beispielen aus allen Schlupfwinkeln des Internets lernen Sie, wie Sie die Usability Ihrer Net site verbessern, indem Sie
diese Schwächen berücksichtigen – oder wie Sie Ihre Kunden dadurch verleiten können. Der Erfolg ist Ihnen in jedem Fall sicher, es liegt moreover an Ihnen: Wie werden Sie Ihr neues Wissen einsetzen? Zum Guten oder zum Bösen?

Stolz: Den Wunsch nach Zugehörigkeit nutzen
Trägheit: Verhalten durch Auswahlhilfen lenken
Völlerei: Mit Belohnungen arbeiten
Zorn: Ärger vermeiden und entschärfen
Neid: Begehrlichkeiten wecken
Lust: Sympathie erzeugen und erhalten
Gier: Gewünschtes Verhalten bestärken




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