Storytelling for Startups: How Fast-Growing Companies Can Embrace the Power of Story-Driven Marketing

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“Storytelling for Startups” by Mark Evans, startup marketer/mannequin storyteller and principal with ME Consulting, locations the spotlight on the value of storytelling at a time when consumers are multi-tasking, distracted and overwhelmed with information.

“In a world the place information and numerous content material materials overwhelm us day by day, it is the power of story that allows us to cut by way of the noise. Mark’s book is a unbelievable roadmap that particulars learn how to create and use story all through mediums and platforms. Storytelling for Startups is necessary learning for any company that wishes to get noticed in a digital age.” David Usher – musician and author of Let the Elephants Run

This book delivers value and notion for entrepreneurs, startups, small business homeowners and people who have to develop their corporations and who think about storytelling can play a key place of their success. They acknowledge tales might give their startup a aggressive edge, create an thrilling mannequin character, and, in the course of, drive bigger product sales.

Evans collected case analysis, biggest practices and data from dozens of specialists, influencers and startups to supply a singular check out the value of storytelling to make your company’s promoting and product sales efforts additional compelling and worthwhile.

Producers reminiscent of MailChimp, Faucet Have an effect on, Wistia, Balsamiq, Uberflip, The Gorge, Moz, Crazy Egg and HubSpot supported Mark’s imaginative and prescient by providing key information to assist his technique, methodologies, and strategies.

“So how do you pull compelling tales out of your private group? How do you inform your private mannequin story in a way that pertains to your customer? That’s the question at the coronary coronary heart of the book you’re now holding in your arms.” – excerpt from Storytelling for Startups foreword written by Ann Handley.

That features a combination of case analysis, takeaways and examples of the greatest option to make tales work, Storytelling for Startups supplies entrepreneurs, startups and small business homeowners the notion to create their very personal tales (there’s a storyteller in everyone!), or have the confidence and knowledge to oversee the storytelling course of

This book explores why storytelling points, highlights good storytellers reminiscent of Steve Jobs and Ron Popeil, and delivers actionable suggestion on strategies to create tales that resonate with aim audiences.

"Good storytelling doesn't merely happen. It's a expertise and a way that has excellent power when it's used efficiently. This book provides startups with an technique to storytelling with intention and goal."
– Lee LeFever, founder, Widespread Craft

"Full of what’s a one-to-one consulting lesson with one of Canada's prime tech leaders, "Storytelling for Startups" is an important study and stroll-by means of for any company in the start-up sector, new or earlier. Full with insights from firms in the trenches, along with key takeaways to help your start-up get the consideration it deserves, this book should be in every start-up's report of belongings for succeeding proper now and tomorrow."
-Danny Brown, social media strategist, and author

"This book should be compulsory learning for every entrepreneur. Mark provides actionable, clear and focused how-to suggestion which will help you develop a deeper understanding of your customers and the way one can connect with them by approach of tales in our increasingly more crowded communications panorama."
– Stuart MacDonald, entrepreneur/business advisor

Product Details

  • File Size: 8894 KB
  • Print Length: 284 pages
  • Publisher: Mark Evans; 1 edition (April 14, 2015)
  • Publication Date: April 14, 2015
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B00UC3S5T8
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
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