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Social Media Marketing: Strategie e tecniche per aziende B2B e B2C (Italian Edition) Pdf

Download Social Media Marketing: Strategie e tecniche per aziende B2B e B2C (Italian Edition) Pdf

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Book Description:

Dopo il successo del loro primo libro, il gruppo di professionisti e docenti del Grasp in Social Media Promoting & Internet Communication dello IULM, diretto da Guido Di Fraia, si è di nuovo riunito per dare vita a questa guida al promoting aziendale, totalmente nuova. Se il precedente amount ha rappresentato il primo manuale sull'uso dei social media per attività di promoting e comunicazione prodotto in Italia, questo nuovo lavoro è uno strumento, allo stesso tempo, più approfondito a livello teorico e più ricco di consigli pratici e indicazioni operative. Suo scopo è quello di mettere le aziende di ogni dimensione e tipologia in grado di tradurre in azioni pratiche il know-how distillato dagli autori. Per favorire l'immediato trasferimento dei contenuti alle quite a few situazioni aziendali, il amount è diviso in due parti. La prima è incentrata su temi di carattere più trasversale, quali la progettazione e la pianificazione del piano strategico, la produzione dei contenuti e il digital storytelling aziendale. La seconda, più operativa, descrive invece come realizzare concretamente attività di digital e social media promoting per PMI e grandi realtà aziendali, sia nel Enterprise to Enterprise (B2B) sia nel Enterprise to Shopper (B2C).




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