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R for Marketing Research and Analytics (Use R!) Pdf

Download R for Marketing Research and Analytics (Use R!) Pdf

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Book Description:

This book is a whole introduction to the power of R for promoting evaluation practitioners. The textual content material describes statistical fashions from a conceptual perspective with a minimal amount of arithmetic, presuming solely an introductory info of statistics. Arms-on chapters speed up the coaching curve by asking readers to work along with R from the beginning. Core topics embrace the R language, main statistics, linear modeling, and data visualization, which is launched all by way of as an integral part of analysis.

Later chapters cowl additional superior topics however are supposed to be approachable for all analysts. These sections take a look at logistic regression, purchaser segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The textual content material uniquely presents Bayesian fashions with a minimally difficult technique, demonstrating and explaining Bayesian methods alongside typical analyses for analysis of variance, linear fashions, and metric and choice-based conjoint analysis.

With its emphasis on data visualization, model analysis, and enchancment of statistical intuition, this book provides steering for any analyst making an attempt to develop or improve experience in R for promoting functions.




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