E-Book Review and Description:
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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination.
In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.
Practical Tips For A Better Ebook Reading
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Most of the times, it has been felt that the readers, who are using the eBooks for first time, happen to truly have a rough time before getting used to them. Mostly, it happens when the brand new readers discontinue using the eBooks as they're unable to use them with the appropriate and effectual style of reading these books. There present variety of motives behind it due to which the readers quit reading the eBooks at their first most attempt to utilize them. Yet, there exist some techniques that can help the readers to truly have a nice and powerful reading encounter.
A person ought to correct the proper brightness of display before reading the eBook. It's a most common issue that the majority of the folks usually endure while using an eBook. As a result of this they have problems with eye sores and head aches. The very best alternative to overcome this acute issue would be to reduce the brightness of the displays of eBook by making specific changes in the settings. You can also adjust the brightness of display determined by the kind of system you are utilizing as there exists lot of the means to adjust the brightness. It is suggested to keep the brightness to potential minimal amount as this can help you to raise the time which you can spend in reading and provide you great relaxation onto your eyes while reading.
An excellent eBook reader should be set up. It will be helpful to really have a great eBook reader to be able to really have a good reading experience and high quality eBook display. You can even use complimentary software that can provide the readers with many functions to the reader than simply a simple platform to read the desirable eBooks. You can even save all your eBooks in the library that is also supplied to the user by the software program and have a superb display of all your eBooks as well as access them by identifying them from their unique cover. Aside from offering a place to save all your valuable eBooks, the eBook reader software even offer you a high number of characteristics to be able to enhance your eBook reading experience compared to the conventional paper books. You can even enhance your eBook reading encounter with help of choices provided by the software program including the font size, full display mode, the certain number of pages that need to be displayed at once and also change the color of the background.
You ought not use the eBook consistently for many hours without rests. You must take appropriate breaks after specific intervals while reading. Many of the times we forget that we're designed to take breaks while we're dealing with anything on the computer screen and are engrossed in reading the content on screen. However, this does not mean that you ought to step away from the computer screen every now and then. Constant reading your eBook on the computer screen for a long time without taking any rest can cause you headache, cause your neck pain and suffer from eye sores and in addition cause night blindness. So, it is necessary to provide your eyes rest for a while by taking rests after particular time intervals. This will help you to prevent the problems that otherwise you may face while reading an eBook always.
While reading the eBooks, you must favor to read large text. Usually, you'll realize that the text of the eBook will be in moderate size. It's proposed to read the eBook with enormous text. So, boost the size of the text of the eBook while reading it on the monitor. Despite the fact that this will mean that you will have less text on every page and greater amount of page turning, you will be able to read your desirable eBook with great convenience and have an excellent reading experience with better eBook display.
It's proposed that never use eBook reader in full screen mode. It is suggested not to go for reading the eBook in full-screen mode. Although it may appear simple to read with full screen without turning the page of the eBook fairly frequently, it set ton of strain in your eyes while reading in this mode. Constantly favor to read the eBook in the same span that would be similar to the printed book. This is so, because your eyes are used to the span of the printed book and it would be comfy that you read in exactly the same way. Try out different shapes or sizes until you find one with which you will be comfortable to read eBook.
By using different techniques of page turn you could also enhance your eBook encounter. You can try many strategies to turn the pages of eBook to improve your reading experience. Check out whether you can turn the page with some arrow keys or click a specific portion of the screen, apart from using the mouse to manage everything. Prefer to make us of arrow keys if you're leaning forward. Try using the mouse if you're comfy sitting back. Lesser the movement you have to make while reading the eBook better is going to be your reading experience.
Technical issues One difficulty on eBook readers with LCD screens is that it doesn't take long before you try your eyes from reading. To help prevent this, you should use the “white on black” feature of your iPad or similar characteristics to other eBook readers. This will definitely help to make reading easier.
By using each one of these effective techniques, you can definitely enhance your eBook reading experience to a fantastic extent. This advice will help you not only to prevent certain dangers that you may face while reading eBook frequently but also ease you to enjoy the reading experience with great relaxation.