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Diplomarbeit aus dem Jahr 2006 im Fachbereich BWL – Controlling, Observe: 1,7, Universität Kassel, 100 and one Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: „Das Management von Unternehmens-Portfolios ist noch immer ein großes Forschungsgebiet des strategischen Managements.“
Die zunehmende Diversifizierung von Unternehmen stellt das strategische Management vor neue Aufgaben. Das Konzept des Portfolio Managements greift diese Problematik auf und betrachtet „Unternehmenseinheiten“ und deren Beitrag zur Unternehmensgesamtleistung. Gerade Anfang und Mitte der 80er Jahre erfreute es sich großer Beliebtheit und noch heute gehört das Portfolio Management zu den wichtigsten Instrumenten des strategischen Managements und Controllings. Seit Ende der 90er Jahre wird das Portfolio Management neu diskutiert, da seine Denkweise in der strategischen Unternehmensführung beinahe als selbstverständlich gilt. Das Konzept bietet einen Bezugsrahmen zur Betrachtung aller Produkte, Märkte, Technologien, Kunden and so forth. eines Unternehmens als Ganzes, ohne zwangsläufig ein konkretes Modell einzusetzen.
Um zu einem solchen Selbstverständnis zu gelangen, müssen zunächst die Grundlagen des Portfolio Managements verstanden werden. Es muss ein Gefühl dafür entwickelt werden, welche Methode bei welchen Unternehmensgegebenheiten geeignet ist. In der Literatur werden zahlreiche Methoden des Portfolio Managements genannt, wie beispielsweise das Marktwachstums-/Marktanteils-Portfolio, das Mark-tattraktivitäts-/Wettbewerbsstärken-Portfolio, das Marktlebenszyklus-/Wettbewerbspositions-Portfolio, das Technologie-/Prognose-Portfolio, das Geschäftsfeld-/Ressourcen-Portfolio, das Produkt-/Länder-Portfolio, das Länder-/Regionen-Portfolio, das Beschaffungs-Portfolio, das Kundenattraktivitäts-/Wettbewerbspositions-Portfolio, Personal-Portfolios, Portfolios für unternehmensinterne Leistungen, das Ökologie-Portfolio oder das Anforderungsportfolio um nur einige zu nennen.
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