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Las redes sociales empezaron como un juego pero actualmente han penetrado en nuestra sociedad a todos los niveles: empresas, organizaciones políticas, instituciones culturales, administraciones públicas… Prácticamente no existe ninguna actividad humana que no se refleje de una u otra forma en ellas. Algunas empresas han sido reacias a aceptarlo, pero la situación está cambiando con rapidez, y una gran mayoría se está dando cuenta de que es obligado tener vida en la web 2.0 si no quieren perder oportunidades o quedar desconectadas de sus clientes. Nadie era consciente de ello, pero el enorme éxito de esta nueva forma de comunicación pone en evidencia que era algo que le "hacía falta" a la humanidad para, en cierto modo, recuperar el contacto personal que se había perdido con la masificación. Ahora es posible "hablar" y que nos escuchen "todos". Y el community manager es la voz humanizada de las empresas y organizaciones para conversar con sus clientes y usuarios.
- File Size: 1566 KB
- Print Length: 140 pages
- Page Numbers Source ISBN: 8490292396
- Publisher: Editorial UOC, S.L. (June 1, 2013)
- Publication Date: June 1, 2013
- Sold by: Amazon Digital Services LLC
- Language: Spanish
- ASIN: B00PJ2Y5PK
- Word Wise: Not Enabled
- Lending: Not Enabled
- Enhanced Typesetting: Enabled
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