Designed as a wise info for the pharmaceutical business, this book covers how one can apply chopping-edge promoting concepts and devices to the precise-world intricacies of promoting a intently regulated product whose success is set not by the exact end-shopper, nevertheless by quite a few business stakeholders. From making a worldwide imaginative and prescient that cascades into native methods to managing a drug portfolio or pricing a selected product, this book guides readers by means of creating, implementing, and auditing a worthwhile promoting method geared notably to the pharmaceutical business. It gives graphs, tables, worksheets, pharmaceutical case analysis, and a sample promoting method.
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