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Nearly twenty-5 years in the previous, Shanto Iyengar and Donald R. Kinder first documented a set of refined and revolutionary experiments that unobtrusively altered the order and emphasis of tales tales in chosen television broadcasts. Their ensuing book News That Points, now hailed as a primary by college students of political science and public opinion alike, is true right here updated for the twenty-first century, with a model new preface and epilogue by the authors. Backed by cautious analysis of public opinion surveys, the authors current how, no matter altering American politics, these factors that acquire extended protection in the nationwide info develop to be additional important to viewers, whereas these which could be ignored lose credibility. Moreover, these factors which is perhaps excellent in the knowledge stream proceed to loom additional intently as requirements for evaluating the president and for choosing between political candidates.
“News That Points does matter, because of it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether or not or not it helps, modifies, or challenges their conclusions, ought to begin proper right here.”—The Public Curiosity
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