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Mobile marketing: Trovare i vostri clienti dovunque siano (Marketing e management) (Italian Edition) Pdf

Download Mobile marketing: Trovare i vostri clienti dovunque siano (Marketing e management) (Italian Edition) Pdf

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Book Description:

Grazie alle nuove tecniche di mobile promoting si possono creare campagne di comunicazione sempre più personali, mirate, immediate, misurabili nei risultati ed efficaci.
Cindy Krum, vero guru mondiale nel campo del mobile, mette a disposizione dei lettori tutta la sua esperienza e rivela ai professionisti del promoting i suoi segreti, i metodi che funzionano e gli expertise più esclusivi per comunicare, vendere e fidelizzare i clienti attraverso le principali piattaforme come iPhone e Android.
Attraverso questa guida, altamente innovativa e ricca di esempi pratici, ogni professionista del promoting potrà creare vantaggio competitivo nei confronti dei competitor e integrare il mobile nelle strategie aziendali. Rivelandoci quali sono le campagne “perfette”, ma anche spiegando diversi worst case, il testo guida all’identificazione delle tattiche in funzione dei diversi prodotti, servizi, mannequin e clienti, spiegando inoltre come evitare le tecniche troppo intrusive, spesso controproducenti, e come integrare in modo efficace il mobile nel promoting mix esistente.




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