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O Metaconsumidor é o consumidor multicanal, digital, global e com uma crescente consciência de seu papel na sustentabilidade dos negócios e do planeta. Ele tem preocupações que vão além do benefício econômico do produto ou serviço, incorporando outras motivações e preocupações que dizem respeito à produção, distribuição, consumo e ao impacto na sociedade.
- File Size: 5577 KB
- Print Length: 221 pages
- Publisher: GS&MD – Gouvêa de Souza (October 20, 2010)
- Publication Date: October 20, 2010
- Sold by: Amazon Digital Services LLC
- Language: Portuguese
- ASIN: B0048EKJ6Y
- Word Wise: Not Enabled
- Lending: Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled
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