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The emergence of massive media companies has created a model new interval in mass communications. The world of media giants—with a think about the bottom line—makes consciousness of enterprise and financial factors necessary for everyone in the business. This nicely timed re-creation of a popular and worthwhile textbook introduces main enterprise concepts, terminology, historic previous, and administration theories in the context of trendy events. It consists of up-to-date information on technology and addresses the primary disadvantage coping with media firms as we converse: How can the info regain profitability in the digital age?
Specializing in newspaper, television, and radio firms, Herrick fills his book with precise-life examples, interviews with media managers, and case analysis. In a time when all the tips are altering in consequence of of digital technology, conglomeration, and shifting shopper habits, this textual content material is a vital software for school youngsters and working journalists.
ABOUT THE CONTRIBUTORS
Dennis F. Herrick has in depth media experience along with ten years as a day by day newspaper reporter, eight years as a congressional chief of staff, and twelve years as proprietor and author of a gaggle of weekly newspapers. He taught at the School of Iowa and is an emeritus member of the journalism faculty at the School of New Mexico.
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