Media Requirements focuses on the fundamentals of mass communication, serving to school college students maintain tempo with proper now's shortly evolving and converging media. Biggest-selling authors Richard Campbell, Christopher R. Martin, and Bettina Fabos distill the essential information on media industries and principal concepts, incorporate their accessible necessary technique, and offers school college students all the analysis tools they need to obtain the course and be savvy media buyers. For the second model of Media Requirements, the authors have added and enriched protection of media topics instructors requested for, along with videogames, convergence, media literacy, streaming music, on-line journalism, and additional. This all comes collectively in a fast, partaking format — for a very partaking value, about 50% decrease than competing texts.
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