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Marktplätze im Umbruch: Digitale Strategien für Services im Mobilen Internet (Xpert.press) (German Edition) Pdf

Download Marktplätze im Umbruch: Digitale Strategien für Services im Mobilen Internet (Xpert.press) (German Edition) Pdf

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Book Description:

Alle Branchen befinden sich derzeit in derselben State of affairs: Unternehmen bedienen ihre Kunden oft noch über konventionelle Kanäle, obwohl viel mehr Kenntnis und Erreichbarkeit vorhanden ist. Technisch ist es möglich, den Ort des Kunden zu bestimmen, die State of affairs, in der er sich befindet. Mit diesem Wissen kann man reagieren: personalisiert können Leistungen des Unternehmens angeboten werden, die zu den Bedürfnissen des Kunden passen. Wenn das Unternehmen dies nicht tut, wird das Geschäft von anderen Playern im Markt abgegraben. Vertriebskanäle werden zunehmend bei Partnern etabliert, auch um gebündelte Produkte anzubieten. Es entstehen Orchestrierung und Kollaboration, und das Social Enterprise reagiert viel stärker auf die Meinung der Kunden zum Produkt.




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