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Marketing Low Cost: Strumenti, risorse e innovazioni per le PMI (Marketing e management) (Italian Edition) Pdf

Download Marketing Low Cost: Strumenti, risorse e innovazioni per le PMI (Marketing e management) (Italian Edition) Pdf

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Book Description:

Nello state of affairs di mercato attuale, caratterizzato da una congiuntura economica sfavorevole, non è più sufficiente tagliare i costi, ma è diventato fondamentale gestire al meglio le risorse disponibili, recuperando e riutilizzando tutto quello che è già presente in azienda, economizzando le spese, sfruttando l’innovazione e l’open provide. Marketing low worth adotta un modello di business d’avanguardia che punta su efficienza, bassi costi e grande attraction commerciale. Le oltre 50 tabelle subito utilizzabili permettono di ripensare strategicamente e in modo trasversale ogni strumento di promoting e comunicazione, producendo nuove idee che generano valore. Marketing low worth recupera anche gli scarti, ottenendo così il massimo della visibilità con il minimo degli investimenti, giocando sull’innovazione, risorsa chiave per ogni azienda. Marketing low worth mette in primo piano competenze, idee e strumenti operativi (anche non convenzionali) per promuovere in modo originale ed efficace i propri prodotti o servizi. Marketing low worth vuol dire ripensamento di ogni azione: dal carattere utilizzato per stampare i documenti all’etichettatura, dal packaging al sito web o ai sempre più importanti social media, fino al co-promoting per abbattere le spese di stampa e distribuzione. Marketing low worth si rivolge a piccole e medie imprese, imprenditori, start-up, responsabili commerciali, creativi e professionisti della comunicazione che troveranno casi di buone pratiche ed esempi di concreta applicazione immediata.




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