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Marketing for Hospitality and Tourism, 6e is the definitive supply for hospitality advertising programs. Taking an integrative strategy, this extremely visible, 4-shade book discusses hospitality advertising from a staff perspective, analyzing every hospitality division and its position within the advertising mechanism. These greatest-promoting authors are generally known as main advertising educators and their book, a worldwide phenomenon, is probably the most frequent adoption for the course. Developed with in depth scholar and professor critiques, this version consists of new protection of social media, dialogue of present business tendencies, and palms-on software assignments.
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