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Conseguir nuevos clientes, y fidelizarlos, es una necesidad para cualquier profesional. Y la abogacía no escapa a esa necesidad.
En el contexto de catastrophe sistémica, esta necesidad es aún más imperiosa, pero web ha revolucionado las bases del promoting abriendo un abanico amplísimo de herramientas y sistemas con las que conseguir nuevos clientes.
En este libro, Francisco Segura desmenuza las herramientas y procesos online con los que un despacho de abogados podrá destacar en web, atraer tráfico hacia su web, y convertirlo en clientes efectivos.
El diseño y la optimización de las páginas web, el posicionamiento en Google, los anuncios, blogs, publication, redes sociales… todas ellas pueden abrir las puertas del éxito, pero para eso hay que saber utilizarlas, y combinarlas.
En este libro se explican de manera sencilla, clara, con ejemplos reales de buen uso, para que el abogado pueda decidir cuál pueda ser la mejor estrategia para su despacho… ¡y ponerla en práctica YA!
INDICE DEL LIBRO:
PARTE 1: EMPEZAR DE CERO
-Net, los buscadores, y Google
-Plantear la estrategia
-La página web
PARTE 2: CONOCER LAS HERRAMIENTAS
-Los diferentes canales del promoting online
-Anuncios y banners
PARTE three: ESTRATEGIAS Y RENTABILIDAD
-Ordenar la caja de herramientas
-El embudo del promoting online
-La estrategia de base
-Enfocarse hacia el futuro
-Rentabilidad del promoting online
-Abogados en web: cómo escoger buenas palabras clave
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