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PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP
“Robust ideas and experiences, correctly-knowledgeable, for executives who need larger returns from their analytic investments. Captures many biggest practices which could be in response to our private experiences at Bain & Agency, serving to buyers develop actionable strategies that ship sustainable outcomes.”
—Bob Bechek, Worldwide Managing Director, Bain & Agency
“Cesar has explored a complicated matter in a clear and useful strategy as senior entrepreneurs look to additional efficiently leverage the power of data and analytics.”
—Bill Mannequin, Chief Marketing and Enterprise Enchancment Officer, HSN, Inc.
“Loaded with meaty courses from seasoned practitioners, this book defines the guideposts of the Marketing Analytics Age and what it will take for promoting leaders to realize success in it. Cesar Brea has provided a wise playbook for entrepreneurs who’re capable of make this transition.”
—Meredith Callanan, Vice President, Firm Marketing and Communications, T. Rowe Value
“Whereas the sector has quite a lot of books on the statistics of promoting analytics, we moreover need insights on the group factors and custom needed to implement effectively. Cesar Brea’s Marketing and Sales Analytics has addressed this gap in an fascinating and helpful means.”
—Scott A. Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Enterprise, Dartmouth Faculty
To effectively apply promoting analytics, executives ought to orchestrate elements that transcend various views and organizational silos. In Marketing and Sales Analytics, most important analytics advertising marketing consultant Cesar Brea reveals you exactly how to try this.
Brea examines the experiences of 15 leaders who’ve constructed high-value analytics capabilities in a lot of industries. Then, developing on what they’ve found, he presents a whole blueprint for implementing and profiting from promoting analytics.
You’ll uncover methods to think about “ecosystemic” circumstances for achievement, reconcile quite a few views to frame the acceptable questions, and handle your people, data, and working infrastructure to answer them and maximize enterprise outcomes. Brea helps you overcome key challenges ranging from balancing analytic strategies to governance, hidden biases to custom change. He moreover presents specific steering on important choices resembling “buy vs. assemble?”, “centralize or decentralize?”, and “hire generalists or specialists?”
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