Marketing Analytics: Data-Driven Techniques with Microsoft Excel Pdf

Marketing Analytics: Data-Driven Techniques with Microsoft Excel Pdf
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Serving to tech-savvy entrepreneurs and data analysts treatment precise-world enterprise points with Excel

Using data-pushed enterprise analytics to know shoppers and improve outcomes is an outstanding idea in idea, nevertheless in as we converse's busy workplaces, entrepreneurs and analysts need straightforward, low-worth strategies to course of and profit from all that data. This expert book provides the best reply. Written by data analysis expert Wayne L. Winston, this smart helpful useful resource reveals you the proper solution to faucet a straightforward and worth-environment friendly software, Microsoft Excel, to unravel specific enterprise points using extremely efficient analytic strategies—and acquire optimum outcomes.

Smart exercises in each chapter help you apply and reinforce strategies as you research. Reveals you the appropriate strategy to perform refined enterprise analyses using the worth-environment friendly and extensively on the market Microsoft Excel instead of pricey, proprietary analytical tools Reveals strategies to objective and retain worthwhile shoppers and stay away from high-hazard shoppers Helps you forecast product sales and improve response costs for promoting campaigns Explores learn how to optimize value elements for providers, optimize retailer layouts, and improve web promoting Covers social media, viral promoting, and straightforward strategies to take advantage of every efficiently

Improve your promoting outcomes with Microsoft Excel and the invaluable strategies and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

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