Manipurated is a manifesto for business owners struggling against an online ratingsand reviews industry that is holding their businesses hostage through manipulative practices. Manipurated uniquely combines an exposé of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back. In today's hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, café, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. Manipurated gives business owners an insider's view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them ― and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business's online reputation. Both a warning and a call to action,Manipurated is a must-read for all business owners who depend on online reviews.
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Technical issues One problem on eBook readers with LCD screens is the fact that it doesn't take long before you strain your eyes from reading. To help avoid this, you may use the “white on black” feature of your iPad or similar features to other eBook readers. This will definitely help to make reading easier.
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