MAKING ONLINE BRANDING WORK

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Master Online Branding and Stand Out from the Competition

With the rise of social media, enhanced video capabilities and the shift to mobile devices, we’re in a new era of brand advertising. An effective digital marketing strategy is essential for success. This practical guide offers simple and effective tips on how to increase your brand’s visibility and create memorable display advertising campaigns that consumers can relate to.
Get this essential Advertising Age guide, and learn:
• How to position yourself and stand out from the competition
• The most effective practices for branding on social media and generating earned media
• How to market your brand to attract your target audience
• How to use powerful tools such as brand impact studies, audience buying, mobile ads, local marketing, data-driven targeting and re-targeting
• How to work with ad networks and private exchanges for automated selling
• Includes a helpful glossary of key terms

Product Details

  • File Size: 902 KB
  • Print Length: 72 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Advertising Age; 1 edition (January 21, 2014)
  • Publication Date: January 21, 2014
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B00FFHJ9Y6
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

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