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From the sharp decline in CD product sales to the fragmentation of network TV audiences, the business fashions of the entertainment and selling industries are displaying excessive cracks. Selling Age editor Scott Donaton– who coined the time interval Madison & VineTM–lays out a case for why these industries may need to converge to survive, overcoming hurdles and creating business fashions based mostly totally on content material materials-commerce partnerships. Madison & Vine reveals how new technology is disrupting typical business fashions, giving the customer additional control over the product. Donaton explains how these industries may need to overcome distrust, divergent agendas, and inventive conflicts to sort mutually helpful alliances–or face the specter of extinction.
Examines the weather that threaten business fashions of the marketing business and virtually every entertainment business sector
Relates the glamorous inside tales of excellent Madison & Vine alliances
"An impressive analysis of the intersection of Madison and Vine. This convergence is the long run financial model of the entertainment and selling industries."–Mark Burnett, Creator/Authorities Producer of "The Apprentice" and "Survivor"
"Scott Donaton [has] written the definitive book in regards to the mutual revenue that happens when filmmakers and entrepreneurs collaborate." –Harvey Weinstein, President, Miramax Films Corp.
"Scott Donaton does larger than lay out a road map of the long run. A phrase to those who want some movement on this crazily converging techno-centric world: study this book or be left behind."–Stanley Bing, bestselling author of What Would Machiavelli Do and Fortune journal columnist
"Distinctive and insightful, Scott provides an insider's look into the evolving business fashions of entertainment and selling."–Donny Deutsch, Chairman and CEO, Deutsch Inc.
"Scott Donaton is conscious of essential issue there’s to know in regards to the media business and that's what's occurring to the marketing business. On this sharp, witting, and prescient book, he imagines the best way ahead for our business. It's a model new game."–Michael Wolff, author of Autumn of the Moguls and Self-esteem Truthful columnist
"Do you have to work inside the media corporations, this book might help you identify what it is best to do with the rest of your life sooner than it's too late."–Kurt Andersen, bestselling author, editor, and host of NPR's "Studio 360"
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