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Le nuove professioni digitali: Risorse, opportunità e competenze per la tua carriera online (Italian Edition) Pdf

Download Le nuove professioni digitali: Risorse, opportunità e competenze per la tua carriera online (Italian Edition) Pdf

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Book Description:

Per competere a livello nazionale e internazionale, le aziende dimostrano un bisogno crescente di comunicatori, marketer e storyteller, di gestori di dati e contenuti, e persino di psicologi e filosofi. Da questo nasce l’esigenza di un libro che affronti le sfide che la digital transformation ha lanciato advert aziende e professionisti, e che spieghi le abilità sulle quali investire per la propria carriera: le cosiddette digital delicate-expertise, attitudini necessarie per eccellere in Rete. Le nuove professioni digitali approfondisce alcuni tra i lavori più richiesti dal mercato: dai creatori di contenuti ai gestori di Social Media e Group online, dai Digital PR e Digital Advertiser ai Internet Analyst e agli specialisti di Reputation, per chiudere con i search engine marketing, esperti di visibilità sui motori di ricerca, e i Information Scientist, veri e propri improvement setter dei dati digitali. Il testo fa chiarezza sugli aspetti distintivi e le peculiarità delle quite a few professioni, individuando per ogni figura gli obiettivi da presidiare, l’operato di una giornata tipo e consigliando realtà di formazione e orientamento con cui sviluppare il proprio talento, in Italia e all’estero. Frutto della collaborazione di alcuni tra i più autorevoli professionisti italiani del settore, il amount offre al lettore contenuti attuali, numerosi punti di vista e strumenti concreti.




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