E-Book Review and Description:
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¿Por qué compramos lo que compramos? ¿Somos realmente dueños de nuestras decisiones o se nos puede manipular como consumidores? ¿Tienen trampa las ofertas? Qué influye en que un producto nos parezca caro o barato? ¿Gasta más quien paga con tarjeta de crédito? ¿Por qué compramos cosas que no necesitamos? ¿Influyen las marcas en nuestro grado de satisfacción ante un producto? ¿Hay robos más éticos que otros? ¿Somos compradores compulsivos e irracionales? Este libro apasionante, riguroso y ameno responde a estas y otras muchas preguntas sobre nuestras decisiones cotidianas, como consumidores y como ciudadanos, a partir de experimentos punteros llevados a cabo por el prestigioso especialista en psicología del consumo Dan Ariely. El autor nos proporciona nuevas y sorprendentes conclusiones sobre la naturaleza humana, que ayudarán al lector a tomar mejores decisiones en su vida personal y laboral. “Va a ser el libro más influyente y comentado en años. Está tan lleno de descubrimientos deslumbrantes y es tan entretenido que cuando lo empecé a leer no fui capaz de soltarlo”, Daniel McFadden, Premio Nobel de Economía en 2000. “Muy original. Ariely no sólo nos proporciona una buena lectura, sino que también nos hace más sabios”, George Akerlof, Premio Nobel de Economía en 2001 “Le entretendrá al tiempo que le hará más sabio. Y lo que aprenderá sobre cómo toma usted las decisiones le sorprenderá y puede que hasta le haga cambiar. Además, aprenderá lo divertido puede llegar a ser el estudio de la toma de decisiones”, Daniel Kahneman, Premio Nobel de Economía en 2002. “Los ingeniosos experimentos de Dan Ariely exploran profundamente cómo nuestro comportamiento económico está influenciado por fuerzas irracionales y normas sociales. Escrito en un estilo deliciosamente informal y accesible al gran público”,”Kenneth Arrow, Premio Nobel de Economía en 1972 “Apasionante, rebosante de inteligentes experimentos, ideas atractivas y anécdotas deliciosas. Dan Ariely nos guía de un modo divertido a través de las debilidades y los errores de nuestras decisiones diarias”. Daniel Gilbert, autor de Tropezar con la felicidad. “Un tratado dinámico sobre cómo funciona el mundo y cómo gastamos nuestro dinero basándonos en las reglas de otras personas”, Kirkus Reviews. “Una lectura fascinante y reveladora”, Publishers Weekly. “Después de leer este libro, entenderá las decisiones que toma de un modo totalmente distinto”, Nicolas Negroponte,
- File Size: 1364 KB
- Print Length: 280 pages
- Publisher: Editorial Ariel (October 15, 2013)
- Publication Date: October 15, 2013
- Sold by: Editorial Planeta, S.A.U.
- Language: Spanish
- ASIN: B00FKBVJVI
- Word Wise: Not Enabled
- Lending: Not Enabled
- Screen Reader: Supported
- Enhanced Typesetting: Enabled
Excellent Tips For A Better Ebook Reading Experience
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Most of the times, it has been felt that the readers, who are utilizing the eBooks for first time, happen to truly have a demanding time before getting used to them. Most often, it occurs when the brand new readers discontinue utilizing the eBooks as they are not able to utilize them with the proper and effectual fashion of reading these books. There present number of motives behind it due to which the readers stop reading the eBooks at their first most attempt to utilize them. Nevertheless, there exist some techniques that can help the readers to really have a good and effective reading experience.
Someone should adjust the correct brightness of display before reading the eBook. It's a most common issue that almost all of the folks usually tolerate while using an eBook. Because of this they suffer with eye sores and head aches. The very best option to overcome this severe problem would be to decrease the brightness of the displays of eBook by making particular changes in the settings. You may also adjust the brightness of display determined by the type of system you're using as there exists lot of the ways to adjust the brightness. It is proposed to keep the brightness to potential minimum amount as this will help you to raise the time that you can spend in reading and provide you great relaxation onto your eyes while reading.
A good eBook reader ought to be set up. It will be helpful to have a good eBook reader to be able to really have a great reading experience and high quality eBook display. You can also use complimentary software that may provide the readers that have many functions to the reader than only an easy platform to read the desirable eBooks. You can even save all your eBooks in the library that is additionally provided to the user by the software program and have a great display of all your eBooks as well as get them by identifying them from their special cover. Aside from offering a place to save all your valuable eBooks, the eBook reader software even offer you a lot of attributes in order to boost your eBook reading experience in relation to the conventional paper books. You can also improve your eBook reading encounter with help of alternatives provided by the software program including the font size, full display mode, the certain number of pages that need to be shown at once and also change the color of the background.
You should not use the eBook consistently for many hours without breaks. You must take appropriate rests after specific intervals while reading. A lot of the times we forget that we are designed to take breaks while we are dealing with anything on the computer screen and are engrossed in reading the content on screen. However, this will not mean that you need to step away from the computer screen every now and then. Continuous reading your eBook on the computer screen for a long time without taking any rest can cause you headache, cause your neck pain and suffer with eye sores and in addition cause night blindness. So, it is necessary to give your eyes rest for some time by taking breaks after specific time intervals. This can help you to prevent the problems that otherwise you may face while reading an eBook continuously.
While reading the eBooks, you should prefer to read big text. Typically, you will realize that the text of the eBook tends to be in moderate size. It's suggested to read the eBook with big text. So, boost the size of the text of the eBook while reading it on the screen. Despite the fact that this can mean that you will have less text on each page and greater amount of page turning, you'll have the ability to read your desirable eBook with great convenience and have a great reading experience with better eBook screen.
It is suggested that never use eBook reader in full screen mode. It is suggested not to go for reading the eBook in full-screen mode. While it may seem simple to read with full-screen without turning the page of the eBook fairly frequently, it set ton of stress on your eyes while reading in this mode. Always prefer to read the eBook in the same length that will be similar to the printed book. This really is so, because your eyes are used to the span of the printed book and it would be comfy for you to read in exactly the same manner. Try out various shapes or sizes until you find one with which you will be comfortable to read eBook.
By using different techniques of page turn you could also enhance your eBook experience. It's possible for you to try many ways to turn the pages of eBook to improve your reading experience. Check out whether you can turn the page with some arrow keys or click a particular part of the display, apart from utilizing the mouse to manage everything. Favor to make us of arrow keys if you are leaning forward. Try using the mouse if you're comfy sitting back. Lesser the movement you must make while reading the eBook better will be your reading experience.
Specialized issues One difficulty on eBook readers with LCD screens is that it will not take long before you try your eyes from reading. To help prevent this, you may use the “white on black” characteristic of your iPad or similar characteristics to other eBook readers. This will definitely help make reading easier.
By using each one of these effective techniques, you can definitely improve your eBook reading experience to a fantastic extent. These tips will help you not only to prevent specific hazards which you may face while reading eBook regularly but also facilitate you to enjoy the reading experience with great relaxation.