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This revised version of a now basic textual content features a new introduction by Henry Jenkins, explaining ‘Why Fiske Nonetheless Issues’ for at the moment’s college students, adopted by a dialogue between former Fiske college students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Fashion’. Each underline the persevering with relevance of this foundational textual content in communication research.
How can we research communication? What are the primary theories and strategies of strategy?
This basic textual content offers a lucid, accessible introduction to the primary authorities in the sector of communication research, aimed toward college students coming to the topic for the primary time. It outlines a variety of strategies of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will probably be in a position to tease out the latent cultural meanings in such apparently easy communications as information pictures or well-liked TV programmes, and to see them with new eyes.
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