Integrierte Planung mit SAP – Vertriebsplanung mit CO-PA und APO (German Edition) Pdf

Integrierte Planung mit SAP - Vertriebsplanung mit CO-PA und APO (German Edition) Pdf
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Studienarbeit aus dem Jahr 2005 im Fachbereich Informatik – Wirtschaftsinformatik, Phrase: 1,7, FOM Hochschule für Oekonomie & Administration gemeinnützige GmbH, Hochschulstudienzentrum Hamburg (Wirtschaftsinformatik), 27 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Eine empirische Studie, die 2004 vom Institut für Enterprise Intelligence durchgeführt wurde, ergab, dass obwohl ninety 5% der untersuchten Unternehmen bei der Planung vergangenheitsbasierte Größen einfließen lassen und bei zwei Drittel die Daten sogar in einem ERP-System vorhanden sind, nur ein Fünftel in der Lage sind die Daten automatisiert für die Planung zu übernehmen. Die Studie macht auch deutlich, dass nur jedes zwölfte Unternehmen mit monatlichen Forecasts arbeitet, obwohl 60% davon überzeugt sind, dass häufigeres Forecasting zu einem verbesserten proaktiven Managen führt. Diese gewünschte, aus Sicht des Controllings effektivere Planung ist nur durch eine enge Verzahnung der unterschiedlichen kaufmännischen und technischen Unternehmensfunktionen zu erreichen.

Die Möglichkeit der integrierten Planung versprechen die SAP Module APO und SAP CO-PA. CO-PA, die Ergebnis- und Marktsegmentrechnung, dient der Beurteilung von Marktsegmenten, zum Beispiel durch die Berechnung eines produktbezogenen Deckungsbeitrags. Das System kann die Bereiche Vertrieb, Markteting, Produktmanagement und Unternehmensplanung mit aggregierten und verknüpften Informationen versorgen, die die genannten Bereiche im Controlling unterstützen und bei der Entscheidungsfindung Hilfe leisten. SAP APO ist eine Planungs- und Optimierungssoftware zur Integration und Synchronisation von Prozessen der Logistikkette. Im Leistungsumfang sind Present-Chain-Planungsinstrumente und Werkzeuge zur Entscheidungsunterstützung enthalten. In welchem Umfang und auf welche Paintings und Weise APO und CO-PA bei der integrierten Vertriebsplanung unterstützen können, soll im Rahmen dieser Arbeit beleuchtet werden.

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