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Information Marketing Pdf

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Book Description:

On this totally revised second model of Information Marketing Jenny Rowley explores the impact of globalization, digitization, connectivity and customization inside the information market. She introduces various new topics and a shift of emphasis which mirror every the altering nature of data suppliers and as well as smart and theoretical views on promoting. This book's distinctive perspective makes it essential learning for professionals in information suppliers along with school college students in information administration, library and information analysis, enterprise information, promoting, e-commerce and communication analysis.




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