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The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.You’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:Reciprocation: The internal pull to repay what another person has provided us.Commitment and Consistency: Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.Social Proof: When we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.Liking: The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.Authority: We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.Scarcity: We want more of what is less available or dwindling in availability.Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini’s 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.
Successful Tips For A Better Ebook Reading Experience
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Someone ought to fix the proper brightness of screen before reading the eBook. It is a most common issue that most of the individuals usually tolerate while using an eBook. Because of this they have problems with eye sores and headaches. The best option to overcome this severe difficulty is to decrease the brightness of the screens of eBook by making specific changes in the settings. You may also adjust the brightness of screen depending on the type of system you are utilizing as there exists bunch of the means to correct the brightness. It is suggested to keep the brightness to potential minimum amount as this can help you to increase the time that you can spend in reading and give you great comfort onto your eyes while reading.
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Technical dilemmas One difficulty on eBook readers with LCD screens is the fact that it is not going to take long before you strain your eyes from reading. To help prevent this, you need to use the “white on black” characteristic of your iPad or similar characteristics to other eBook readers. This will definitely help make reading easier.
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