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Il libro che stai stringendo tra le tue mani parla di web ma non è solamente “sul web”. Il mio punto di vista sul mercato di oggi e sulle nuove leggi che lo regolano.
Web non ha sostituito il advertising tradizionale: inserendosi nel processo d’acquisizione di informazioni, nella costruzione di relazioni e nel compimento di numerous azioni, ha cambiato in parte le regole del gioco.
Non dobbiamo “rottamare” le vecchie regole ma imparare le nuove. Capire quali sfide possiamo intraprendere, quali rischi evitare, che opportunità stiamo perdendo.
Mi rivolgo all’imprenditore della PMI come della multinazionale, al supervisor, al libero professionista, a chi già lavora nel advertising o nella comunicazione e vuole comprendere meglio le dinamiche della rete ma anche a chi si accosta per la prima volta a queste tematiche, per arricchire le sue competenze o semplicemente per passione.
L’INBOUND MARKETING NON INTERROMPE MA TELETRASPORTA L’UTENTE DOVE VUOI
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