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Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust Pdf

Download Implementing E-Commerce Strategies: A Guide to Corporate Success after the Dot.Com Bust Pdf

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Book Description:

After a decade of treating the matter of e-commerce with awe and confusion, we’ll now step once more and analyze the matter additional objectively. From launching an digital storefront to managing difficult present chain operations, most firms have ventured into e-commerce; nevertheless even the biggest-run bricks-and-mortar enterprises have run into snags in the virtual world. Even mighty Wal-Mart, as an example, took its website by means of a variety of redesigns and product sales strategies, and Borders finally outsourced its Net product sales activites to rival, Amazon. No matter the horror tales of abysmal customer service, misplaced information, catastrophic meltdowns, and the excesses of the dot.com progress, the Net is now an important software and medium for conducting business. Proper now, the key question simply is not whether or not or not your company ought to spend money on e-commerce, nevertheless how you’re able to achieve this most profitably.

In Implementing E-Commerce Strategies, Marc Epstein goes previous the hype to give consideration to the smart angles of designing, executing, and effectively managing an e-commerce method that works in your company. Whereas many books have addressed the what and why of e-commerce, Epstein zeroes in on the elusive how. Showcasing the experiences of 32 firms (every successes and failures) in all types of industries, he explores such factors as company custom and highly effective administration from the authorities suite, integrating e-commerce into company method, aligning goals, accountabilities, and effectivity metrics to assist e-commerce initiatives, and setting up strategies which will measure the value of your e-commerce investments. No business can stay away from e-commerce—and its functionality for creating spectacular options or losing your time and belongings. How your company handles these challenges may very properly determine whether or not or not or not it will survive.




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