This book is exclusive in the sense that it provides a complete assessment and evaluation of human communication and mediated communication around the world. That is one among the first makes an attempt to take action in a scientific, complete approach. It challenges the assumption that Western theories of human communication and mass communication have common applicability. It surveys the applicability of mass communication theories to aside from Western cultures. The book explains the affect of tradition on all types of communication conduct, be it private, mediated or mass communication. It presents communication theories from around the world, incorporating an enormous body of literature from Europe, Asia, Africa and Latin America. This up to date info on necessary worldwide views that features each interpersonal and mediated communication is presently not available in different sources. The book gives an built-in strategy to understanding the working of digital technique of communication which are hybrid media combining human and mediated communication. These new media which are typically introduced as common are much more tradition-sure than the conventional media.
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