Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

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Globalizing Ideal Magnificence is the forgotten historical past of a group of ladies copywriters whose profitable advert campaigns went worldwide in the Nineteen Twenties and spread an American notion of female attraction from Bangor to Bangkok. Sutton's strategy is grounded in an enormous body of unique archival analysis that has up to now remained largely untapped.

Product Details

  • File Size: 2606 KB
  • Print Length: 223 pages
  • Publisher: Palgrave Macmillan; 2009 edition (September 14, 2009)
  • Publication Date: September 14, 2009
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B00BHYYCG6
  • Text-to-Speech: Enabled
  • X-Ray: Not Enabled
  • Word Wise: Enabled
  • Lending: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
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